6 Marketing Psychology Principles That Influence Consumer Behaviour
Marketing psychology is the reason that you bought that thing that you didn’t need.
It’s the reason that you spend much more on items that you could buy for half the price elsewhere.
Marketing psychology is the reason that brands can add enormous margins and still sell their products like hot cakes.
Anybody involved in marketing, advertising or business needs to know the psychological difference that can be made by tiny, often unnoticeable, triggers.
Imagine if you were able to increase your subscribe rate, just by adjusting your button, wording or colour.
Imagine if you were able to ramp up lead generation into your sales pipeline, purely by adding one line of copy.
These are just a few examples of the potential effects of marketing psychology, because when you can predict and adjust your consumer’s behaviour, you can create a very profitable customer journey.
Marketing Psychology Definition:
Marketing psychology is the process of adding proven psychological principles into marketing materials, tactics and strategies, in order to influence a prospects opinion of a brand’s appearance or offers.
