63% of You Are Working Backwards, Use This Forward Thinking Content Marketing Strategy

Content Marketing Strategy vs Tactics

What Does a Content Marketing Strategy Look Like?

  1. Your aim (what you plan to get out of content marketing) e.g. a bigger audience, more awareness, qualified leads, presence.
  2. Your customer’s desires/solutions.

The Four Step Content Marketing Method

Step 1

Step 2

Step 3

  1. Written?
  2. Audio?
  3. Video?
  4. Visual?
  1. Facebook?
  2. Email?
  3. Instagram?
  4. Twitter?
  5. LinkedIn?
  6. Blogging networks?
  7. YouTube?
  8. Etc, etc, etc (not an actual distribution channel. There are so many, I’d be listing them all day)
  1. Once a week?
  2. Twice a week?
  3. Everyday?
  4. Five times a day?

Step 4

The Forward-Thinking Content Marketing Strategy: Conclusion



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Josh Barney

Josh Barney

Founder of We Imagine Media, creator and marketer. 😎