63% of You Are Working Backwards, Use This Forward Thinking Content Marketing Strategy

Content Marketing Strategy vs Tactics

What Does a Content Marketing Strategy Look Like?

  1. Your aim (what you plan to get out of content marketing) e.g. a bigger audience, more awareness, qualified leads, presence.
  2. Your customer’s desires/solutions.

The Four Step Content Marketing Method

Step 1

Step 2

Step 3

  1. Written?
  2. Audio?
  3. Video?
  4. Visual?
  1. Facebook?
  2. Email?
  3. Instagram?
  4. Twitter?
  5. LinkedIn?
  6. Blogging networks?
  7. YouTube?
  8. Etc, etc, etc (not an actual distribution channel. There are so many, I’d be listing them all day)
  1. Once a week?
  2. Twice a week?
  3. Everyday?
  4. Five times a day?

Step 4

The Forward-Thinking Content Marketing Strategy: Conclusion

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Josh Barney

Josh Barney

Founder of We Imagine Media, creator and marketer. 😎