If you’re involved in digital, worked with content marketing or had a hand in a social media campaign, you’ve probably come across the term ‘evergreen content’. In this article, I’ll be working through the what, why and how of evergreen content so you’re fully prepared to integrate it into your…

Just as every artist looks to former greats for inspiration and every budding musician picks up an instrument to learn their favourite songs, Facebook advertisers can look to others for inspiration and direction. I’ve trawled through newsfeeds (for hours) and picked out some of the most eye-catching, results focussed and…

What is content marketing? ^If this is a question that you’re asking yourself, stick around for the next few minutes^ Some marketing terms come and go, others disappear as quickly as they’re uttered, but what about content marketing? Is it just another flash in the pan? …

Earlier this year (May 28th) Google announced that they’ll be rolling out a major addition to their search algorithm ranking signals. The update, known as the ‘page experience update’ will come into effect for Google in 2021 — and it could have a big impact on the search results of…

If you’re involved in a startup, the founder of your own business or a solo-prenuer, you’ll understand how wide the choice of startup marketing strategies are… …and to make things more confusing, most of these tools, channels and tactics label themselves as ‘ MARKETING MUST-HAVES ‘. Throw this disorientating number…

Can Your Business Rely on Social Media Ads Alone? ^This question can divide rooms of digital marketers (pretty quickly)^ I’m sure that some of the readers of this post will already feel strongly about the answer, one way or another. I’m going to (try to) remain as impartial as possible, as I look at this question from all perspectives…

Marketing psychology is the reason that you bought that thing that you didn’t need. It’s the reason that you spend much more on items that you could buy for half the price elsewhere. Marketing psychology is the reason that brands can add enormous margins and still sell their products like…

I’ve shared a lot of tactics about setting up and optimising the performance of your Facebook ads. From installing the pixel to building targeted audiences, creating awesome ad copy and explaining every single Facebook ad campaign objective in depth, we’ve been through a lot together. But despite all this, I’ve…

So your business needs a blog? And you think you’re the person to write it? If you’ve written essays, studied English language or been through enough books to stock a library, you might think that you’re well equipped to create a (fairly decent) blog. I’ve got news for you…it’s not…