Can Your Business Rely on Social Media Ads Alone?
^This question can divide rooms of digital marketers (pretty quickly)^
I’m sure that some of the readers of this post will already feel strongly about the answer, one way or another.
I’m going to (try to) remain as impartial as possible, as I look at this question from all perspectives, uncover each side’s perspectives and try to find a reasonable resolution.
As more businesses move online, it’s important that their owners are equipped with enough information to make an informed decision about their digital strategy — particularly how they budget their marketing spend.
Some business do nothing except run ads, others do everything but, and the rest find their own magic blend between digital strategies.
The Advantages of Social Media Ads:
There is no cheaper way to drive paid traffic to your website, show them your offers and build your brand awareness than with social media ads.
Although many will argue that prices are rising (slowly but surely), and they’re right, there is still no cheaper solution.
We’ve spent 8 figures+ on social media ads since the inception of Einstein Marketer (36 months ago) and can speak from experience on this matter.
If you’re in the market for digital advertising, social media ads are the cheapest.
A Huge Audience
Social networks are crawling with people — at all hours of the day!
They’re home to a huge potential market for your business and that makes them a great opportunity for any brand.