How to Write For The Internet (and Grow An Audience With Written Content!)

So your business needs a blog? And you think you’re the person to write it?

If you’ve written essays, studied English language or been through enough books to stock a library, you might think that you’re well equipped to create a (fairly decent) blog.

I’ve got news for you…it’s not as easy it sounds!

Writing for the internet is a completely different ball game to writing in general (particularly how it’s taught in school).

In the remainder of this blog, I’m going to share some of my most valuable tips for writing for the internet.

The Modern Blog Reader

I could talk about writing tips and tricks until I’m blue in the face, but if you don’t understand what the modern blog reader looks like, they’re not going to mean anything.

A lot of beginners tend to write for the internet like they’re expecting the reader to be sitting on their wingback chair in their drawing room, supping on a pipe, whilst wearing their favourite pair of slippers.