Einstein can turn cold leads into warm ones.
We bet you’d like to learn our SECRET, right?
If the answers yes, stick around, we’re going to show you how. If not, we suggest you exit this blog NOW. You’re welcome to try to get the same results as us, with FIFTY TIMES more effort.
You won’t get them, but the rest of us will, because we’re COMMITTED to targeting our marketing campaigns. We’re serious about our businesses. You and Einstein, are both in it for the long-term.
So, what’s this secret recipe…
Yes, we know you’ve heard it all before. Let us rephrase that secret recipe with a fiery new ingredient…
EINSTEIN LEAD MAGNETS
What’s the difference? We’ll get to that. In fact, we’ll give you a checklist that sprinkles sugary goodness all over your lead-snagging sundae.
But before we do, let’s assume you’re scratching your head at that LEAD MAGNET term.
Already got the whiff of a definition? Here it is:
A lead magnet is an irresistible bribe that gives a specific chunk of value to a prospect in exchange for their contact information.
That’s the broad message. An EINSTEIN LEAD MAGNET reads a little sweeter:
An Einstein Lead Magnet is an irresistible piece of content, that we know our audience already love, desire and are desperate for. The prospect is guaranteed spade-loads of actionable value from this content, provided they offer us their contact information (in exchange for updates about more valuable content and specific products that will improve their lives).
Sound good? That’s because it is.
The Einstein Lead Magnet Checklist
Let’s kick this checklist off with a cake walk: an Einstein Lead Magnet is NEVER VAGUE.
If you’re serious about marketing, your lead magnet must offer an ultra-specific solution to an ultra-specific problem.
Don’t offer the world. It’s not yours.
If you’re still short on ideas, use a published piece of content that was popular with your audience. Analyse what was popular about it, and create new ultra-specific content as a lead magnet. Find out more about this technique.
And please, make sure you’re lead magnet titles/headlines reflect this ultra-specific solution. Otherwise, what’s the point?
One is Enough
Just because we told you to be ultra-specific, that doesn’t mean you should run riot with a sack full of ultra-specific messages.
Make and deliver one big promise. It’s so much more valuable.
EINSTEIN MOMENT –Perform split tests on your lead magnets with different ultra-specific solutions. But don’t guess. Use your Customer Avatar.
Your audience want a solution, and they want it NOW.
This means avoiding email courses, or a next stage of your lead magnet. You want customers to see your business as a trustworthy and valuable asset. NOT a never-ending series of unanswered questions.
If you can solve a customer’s problem in a determined period of time, tell them. Chuck it in your title, e.g. 5 Minutes to…
An Einstein Lead Magnet adjusts the mind-set of a prospect so they’re ready to commit to future business.
How do you do that?
Position yourself as an expert by offering high level knowledge in your industry. Prospects are eager to buy products from those who really know their stuff.
Educate them like a mentor. They’ll look up to you and be super-excited to buy your products a little later.
EINSTEIN MOMENT –Just because your lead magnet has solved a specific problem, it doesn’t mean the prospect is satisfied. They probably have other problems that they’d like solving. You should be able to do that too.
High Perceived Value
Einstein Lead Magnets don’t look FREE. They use professional graphics and design to hold high perceived value.
We want prospects to feel like they’re getting something of real monetary value for nothing.
This does something REALLY COOL, it prepares them to spend.
Prospects who would’ve paid for your solution but actually got it for FREE, instantly switch from COLD to HOT leads. They want more because your business is associated with amazing value.
EINSTEIN MOMENT –If you suck at design, use a service like Design Pickle. Einstein Marketer does. Check out our blog feature images for examples of their work.
High Actual Value
Remember that big promise we made to solve an ultra-specific problem?
Good, because you better do it.
A lead magnet that doesn’t will sink like a sieve-shaped ship.
Solve their problem. Offer BIG VALUE. This grabs their attention and earns their trust.
EINSTEIN MOMENT –The best way to grab contact information is to offer something for FREE that you would normally sell. It makes prospects think, ‘if this is how good the FREE offer is, the product for sale must be amazing…’
Last but not least, make sure your lead magnet is easily and rapidly consumed.
We want to leave our leads in a middle ground between SATISFIED and wanting more. Sure, we’ve solved their problem, but what about the rest of them?
If we deliver the message quickly and concisely, they’ll be hungry for more VALUABLE information from an expert in the industry. THAT’S YOU!
Lead Magnets: How to Build
If you haven’t created or used a lead magnet before, Einstein has a few helpful suggestions.
First, you’ll need to create the content. Stick to our checklist and your content won’t fail.
If the above is all too much for you, try a service like ClickFunnels. Drag and drop, use design templates and follow their guides. Seriously, a five-year-old could make a Lead Magnet look good with their software.
Einstein uses them. It saves all the back and forth with designers and web programmers (we use their software for tons of other cool marketing stuff too).
Lead Magnets: Supercharged
Using Einstein’s checklist guarantees to improve your lead magnets, and create more warm (if not, hot) leads.
We can make that bad boy even meaner with the use of a CONVERSION FUNNEL.
If you’ve hit this page cold from an outside source, check out our TOP OF FUNNEL GUIDE. It will show you how to make your audience trip over their own feet for your lead magnet.
Believe us, we use it to CRAZY effect.
Don’t wanna hear it? Keep your eyes peeled, because we’ve got a Case Study coming from one of our Clients. We built them a funnel that made millions AND won their book a Sunday Times Bestseller.
Like we said, we use it to crazy effect.
Now, go forth lead chasing prodigies. You have all the tools needed to capture contact details.
And if you’re wondering if this is all too good to be true, and that there’s a catch coming. There isn’t. We don’t want to sell to you, or capture you as a lead. We want to educate.
Because we wish we had a resource like this when we were starting out.
See you again soon.
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Originally published at www.einsteinmarketer.com on February 12, 2018.