REVEALED: Instagram Explains How Their Search Algorithm Works

Photo by Alexander Shatov on Unsplash

This post was originally published here: https://weimagine.media/instagram-search-algorithm-revealed/

Instagram is one of the most popular social networks, with more than 1 billion monthly active users.

But, the social network is much more than that to businesses, brands and emerging entrepreneurs.

Instagram has become a key marketing platform for any modern business. With a huge chunk of the market using it to:

• Discover new brands
• Consume content
• Create connections
• Research businesses/entrepreneurs

Up until recently, Instagram’s search algorithm ranking factors were left to conjecture, but the social network has now moved to explain exactly how its search algorithm works.

Where is the Instagram Search Function?

The Instagram search feature can be found by tapping on the magnifying glass icon on Instagram’s bottom menu.

This will then open up Instagram’s search feature.