Startup Marketing: Growth From The Ground Up
If you’re involved in a startup, the founder of your own business or a solo-prenuer, you’ll understand how wide the choice of startup marketing strategies are…
…and to make things more confusing, most of these tools, channels and tactics label themselves as ‘ MARKETING MUST-HAVES ‘.
Throw this disorientating number of options in with a small startup marketing budget (that every business must scale when they’re starting out), and it’s likely that most of you are in a tough spot.
That’s why I’ve created this startup marketing guide. These directions will work as a framework for any small business, no matter their niche or industry.
But before we get into the nuts and bolts of startup marketing, and how to grow your audience and customers, I’d like to make something completely clear:
Successful marketing requires time or money, preferably both.
Many startups have small budgets and that’s fine, within this guide you’ll learn where you can make savings and I’ll point you to other articles (that’ll help you save those all-important pennies).
Just remember, wherever you cut back on marketing spend, you’ll need to invest more time.
