What is Content Marketing? A Misconception Made Simple
What is content marketing?
^If this is a question that you’re asking yourself, stick around for the next few minutes^
Some marketing terms come and go, others disappear as quickly as they’re uttered, but what about content marketing?
Is it just another flash in the pan? Is it a necessity or a fad?
And what does ‘content marketing’ mean?
You may have heard the words dashed around by modern marketers, but do you actually know what it content marketing is?
Content Marketing: Necessity or Fad?
Traditional marketing is a combination of advertising, strategy and pinpointed campaigns — and whilst these are all still important elements of modern digital marketing campaigns — there’s a new way too.
Content marketing is an essential and fundamental step in digital growth and domination — making it a must have for modern digital marketers, business owners and entrepreneurs.
Instead of going out to our target customers, content marketing makes something else happen — those customers come to you.
