What is Content Marketing? A Misconception Made Simple

Josh Barney
6 min readSep 28, 2020
Photo by Jakob Owens on Unsplash

What is content marketing?

^If this is a question that you’re asking yourself, stick around for the next few minutes^

Some marketing terms come and go, others disappear as quickly as they’re uttered, but what about content marketing?

Is it just another flash in the pan? Is it a necessity or a fad?

And what does ‘content marketing’ mean?

You may have heard the words dashed around by modern marketers, but do you actually know what it content marketing is?

Content Marketing: Necessity or Fad?

Traditional marketing is a combination of advertising, strategy and pinpointed campaigns — and whilst these are all still important elements of modern digital marketing campaigns — there’s a new way too.

Content marketing is an essential and fundamental step in digital growth and domination — making it a must have for modern digital marketers, business owners and entrepreneurs.

Instead of going out to our target customers, content marketing makes something else happen — those customers come to you.

In an age where trust has never been more important and pushy sales tactics and over-egged marketing promises have never been so badly received — content marketing has stepped out of the background and onto the main stage.

But that still doesn’t answer the question — ‘what is content marketing?’

A Tale of Two Words

‘Content marketing’ might sound complicated, but it’s actually very straight-forward to understand when you grasp the meaning of its two terms.

Content marketing is made up of two elements:

  1. Content
  2. Marketing



Josh Barney

Founder of We Imagine Media, creator and marketer. 😎